ʻo Hoʻohana ʻia ka wahi ʻino no ka mea he mea nānā i ka poʻe nānā a ʻike lākou i kēlā manawa ʻo Aha, makemake koke lākou ia a hoʻomanaʻo hoʻi. He hōʻailona nā māka inoa ʻo J, M, ke kāmera a me tripod i loko o ka wahi maikaʻi ʻole. No ka mea kiʻi kiʻi ʻo Jae Murphy i nā kamaliʻi, nā ʻanuʻu nui, i kapa ʻia e ka inoa, a me nā kiʻi haʻahaʻa haʻahaʻa haʻahaʻa, e pōmaikaʻi ana nā keiki. Ma o ka hoʻolālā kikowaena Corporate Identity, ua hoʻomohala ʻia ka manaʻo maikaʻi ʻole mai ka logo. Hoʻohui ʻo ia i kahi hana hou i kēlā me kēia mea a hana i ka slogan, He nānā ʻole Uncommon o ka maʻamau maʻamau, kū pololei.
ʻO ka inoa papahana : Jae Murphy, Ka inoa o nā mea hoʻolālā : Luka Balic, Kāhea inoa o kāliʻi : Jae Murphy Photography.
ʻO kēia mea kupaianaha kupanaha ka mea lanakila o ka hōkohu hoʻolālā kālā i ka hana, ke kapa a me nā hoʻokūkū hoʻolālā. E ʻike pono ʻoe i ka waihona hoʻolālā hoʻolālā a nā mea hoʻolilo lanakila kālā e ʻike ai i nā ʻano hou he nui hou, he hou, he kumu a me ka hana noʻeau, nā lole a me nā hana hoʻolālā lole.