ʻo Hoʻohana ʻia ka wahi ʻino no ka mea he mea nānā i ka poʻe nānā a ʻike lākou i kēlā manawa ʻo Aha, makemake koke lākou ia a hoʻomanaʻo hoʻi. He hōʻailona nā māka inoa ʻo J, M, ke kāmera a me tripod i loko o ka wahi maikaʻi ʻole. No ka mea kiʻi kiʻi ʻo Jae Murphy i nā kamaliʻi, nā ʻanuʻu nui, i kapa ʻia e ka inoa, a me nā kiʻi haʻahaʻa haʻahaʻa haʻahaʻa, e pōmaikaʻi ana nā keiki. Ma o ka hoʻolālā kikowaena Corporate Identity, ua hoʻomohala ʻia ka manaʻo maikaʻi ʻole mai ka logo. Hoʻohui ʻo ia i kahi hana hou i kēlā me kēia mea a hana i ka slogan, He nānā ʻole Uncommon o ka maʻamau maʻamau, kū pololei.

ʻO ka inoa papahana : Jae Murphy, Ka inoa o nā mea hoʻolālā : Luka Balic, Kāhea inoa o kāliʻi : Jae Murphy Photography.

Heluhelu i nā nīnau kūkala a me nā kamaʻilio e pili ana i ka hoʻolālā ʻana, ka hana a me ka hana hou ma waena o nā mea kākau moʻolelo a me nā mea hoʻolālā kaulana kaulana i ka honua, nā mea hana kiʻi a me nā mea hoʻolālā. E ʻike i nā hana hoʻolālā hou a me nā hana hoʻonani i koho ʻia e nā mea hoʻolālā kaulana, nā mea kiʻi, nā mea papa inoa a me nā mea hana hou. E ʻike i nā ʻike hou e pili ana i ka hana, ka hana hou, ka hana, ka hoʻolālā a me ka hana ʻana. E aʻo e pili ana i nā kaʻina hana hoʻolālā i hana nui.