Ka ʻIʻo Kūʻokoʻa Waiwai (Brand Identity) ʻO Firefly Songling Volunteer he hōʻailona waiwai i hana ʻia no kahi hui lawelawe manawaleʻa ma Songling Sub-district, Wujiang, Suzhou, Kina. Hoʻokumu ʻia ka logo ma ke kiʻi o kahi lapulapu (firefly) e hāmama ana kona mau ʻēheu, e hōʻike ana i ke kaiapuni kūlohelohe kūloko a me nā limahana manawaleʻa e hāʻawi ana i ka mālamalama ma o ka hana mālie. Manaʻo ʻia ka hoʻolālā maʻalahi a hou e hoʻopili i nā ʻōpio. Hoʻohana ʻia kēia hōʻailona ma o ke pa'i pena ʻoihana, ka humuhumu kiʻi, a me ke kaha wela. ʻO kēia hoʻolālā ke hāʻawi i ke kiʻi kūʻokoʻa i ka hui manawaleʻa i loko o kahi ʻano hana kahi e hoʻohana pinepine ʻia ai nā hōʻailona like e nā hui ʻē aʻe.

ʻO ka inoa papahana : Firefly Songling Volunteer, Ka inoa o nā mea hoʻolālā : Suzhou SoFeng Design Co.,Ltd., Kāhea inoa o kāliʻi : Firefly Songling Volunteer.

Heluhelu i nā nīnau kūkala a me nā kamaʻilio e pili ana i ka hoʻolālā ʻana, ka hana a me ka hana hou ma waena o nā mea kākau moʻolelo a me nā mea hoʻolālā kaulana kaulana i ka honua, nā mea hana kiʻi a me nā mea hoʻolālā. E ʻike i nā hana hoʻolālā hou a me nā hana hoʻonani i koho ʻia e nā mea hoʻolālā kaulana, nā mea kiʻi, nā mea papa inoa a me nā mea hana hou. E ʻike i nā ʻike hou e pili ana i ka hana, ka hana hou, ka hana, ka hoʻolālā a me ka hana ʻana. E aʻo e pili ana i nā kaʻina hana hoʻolālā i hana nui.