Hōʻailona Pūnaewele Oihana Loaʻa ka hopena ʻikena hope ma ka lawe ʻana i kahi hōʻailona a hoʻololi iā ia i kahi kaha nīnau ma ka waiho ʻana iā ia ma luna o kahi huinahā liʻiliʻi ma lalo (he ʻāpana 1/4 i unuhi ʻia mai kahi huinahā nui ma luna aʻe) a hoʻokau iā ia ma kahi kiko hāʻule me ka noho mau i ka kaulike, e hana ana i kahi ʻike ʻikena o ka paʻakikī me kahi hoʻonohonoho hou uuku o nā ʻāpana. ʻO ka logo What Next, a me ka inoa, he manaʻo kūʻē, he nīnau a he pane pū i ka manawa hoʻokahi, e hana ana i ka huikau. Ma kona iho wale, ʻo ka hōʻailona-logo he hemahema maʻalahi a kūkulu ʻia a he waʻa hoʻokaʻakaʻa pololei, e hoʻāʻo ana e hana i ka nui me ka hoʻoikaika uuku.