Puke ʻO ka puke Big Book of Bullshit kahi mākaʻikaʻi kiʻi o ka ʻoiaʻiʻo, ka hilinaʻi a me ka wahaheʻe a ua māhele ʻia i 3 mau mokuna i ʻike ʻia. ʻO ka ʻoiaʻiʻo: He ʻatikala i hōʻike ʻia e pili ana i ka psychology o ka hoʻopunipuni. ʻO ka Trust: kahi noiʻi ʻike e pili ana i ka manaʻo hilinaʻi a me ka Lies: He hale kiʻi kiʻi kiʻi o ka bullshit, nā mea a pau i loaʻa mai nā ʻōlelo hoʻopunipuni ʻole. Lawe ʻia ka hoʻolālā ʻike maka o ka puke mai ka "Van de Graaf canon" a Jan Tschichold, i hoʻohana ʻia i ka hoʻolālā puke e puʻunaue i kahi ʻaoʻao i nā ʻāpana ʻoluʻolu.

ʻO ka inoa papahana : The Big Book of Bullshit, Ka inoa o nā mea hoʻolālā : Lisa Winstanley, Kāhea inoa o kāliʻi : Lisa Winstanley.

Heluhelu i nā nīnau kūkala a me nā kamaʻilio e pili ana i ka hoʻolālā ʻana, ka hana a me ka hana hou ma waena o nā mea kākau moʻolelo a me nā mea hoʻolālā kaulana kaulana i ka honua, nā mea hana kiʻi a me nā mea hoʻolālā. E ʻike i nā hana hoʻolālā hou a me nā hana hoʻonani i koho ʻia e nā mea hoʻolālā kaulana, nā mea kiʻi, nā mea papa inoa a me nā mea hana hou. E ʻike i nā ʻike hou e pili ana i ka hana, ka hana hou, ka hana, ka hoʻolālā a me ka hana ʻana. E aʻo e pili ana i nā kaʻina hana hoʻolālā i hana nui.