Ka ʻŌnaehana Kūlana Hui He ʻōnaehana kūlana hui hoʻoluli i hoʻomohala ʻia no kahi hale hōʻikeʻike noʻeau hou i kapa ʻia ʻo Identity Created by Consumer. Hoʻohui kēia ʻōnaehana i kahi ʻāpana paʻa a me kahi ʻāpana hoʻoluli. ʻO nā mea nānā kumu a me kahi pūʻulu paʻi kēia ka ʻāpana paʻa. Ua kūkulu ʻia ka ʻāpana hoʻoluli mai nā ʻikepili i hana ʻia e nā mea kipa. Hana kēlā me kēia mea kipa i kahi hōʻailona pilikino a me kahi kiʻi o ka neʻe ʻana. Hoʻohana ʻia kēia mau mea no nā mea hoʻomanaʻo, nā kiʻi neʻe, a me kahi logotype hoʻoluli i hōʻike ʻia ma ka pūnaewele a me nā pale kikohoʻe. Ua hana ʻia ka mea nānā me nā kiʻi vector a me ke kīwī i hopu ʻia.
ʻO ka inoa papahana : Identity Created by Consumer (ICC), Ka inoa o nā mea hoʻolālā : Jone Aleksiunaite, Kāhea inoa o kāliʻi : Vilnius Academy of Arts.
ʻO kēia mea hana nani he mea lanakila o ka hōʻailona keleawe i ka hoʻolālā ʻana, ke kūkulu ʻana a me ka hoʻokūkū hoʻolālā hoʻokūkū. Pono ʻoe e ʻike i ke kōkuhi o ka mea hana i koho ʻia e nā loiloi 'loea e loaʻa ai nā mea hou a hou, ʻenehana, hana mua a hana no ka hoʻolālā ʻana, ka hale a me ka hoʻolālā hana.