ʻo Hoʻohana ʻia ka wahi ʻino no ka mea he mea nānā i ka poʻe nānā a ʻike lākou i kēlā manawa ʻo Aha, makemake koke lākou ia a hoʻomanaʻo hoʻi. He hōʻailona nā māka inoa ʻo J, M, ke kāmera a me tripod i loko o ka wahi maikaʻi ʻole. No ka mea kiʻi kiʻi ʻo Jae Murphy i nā kamaliʻi, nā ʻanuʻu nui, i kapa ʻia e ka inoa, a me nā kiʻi haʻahaʻa haʻahaʻa haʻahaʻa, e pōmaikaʻi ana nā keiki. Ma o ka hoʻolālā kikowaena Corporate Identity, ua hoʻomohala ʻia ka manaʻo maikaʻi ʻole mai ka logo. Hoʻohui ʻo ia i kahi hana hou i kēlā me kēia mea a hana i ka slogan, He nānā ʻole Uncommon o ka maʻamau maʻamau, kū pololei.