ʻo Ka ʻike Dynamic Ua hana ʻia kēia ʻano brand no kahi lawelawe genotyping, kahi e ʻike ʻia ai ka predisposition i nā maʻi genetic hiki ke ʻike ʻia. E like me ka hana DNA, ua kūkulu ʻia ka manaʻo hoʻolālā ma luna o kahi ʻōnaehana code, ʻo ia hoʻi nā code Morse i hoʻolālā ʻia e hōʻike ana i nā leka o ka pīʻāpā. Hiki ke ʻike ʻia kēlā me kēia huaʻōlelo ma kēia ʻano, e hoʻohuli i kahi hōʻailona static i kahi ʻike ikaika. ʻO ka logo, ʻo ia ka inoa o ka mea kūʻai aku i kākau ʻia e nā code, lawe i ke ʻano helika pālua o ka DNA. ʻO kēia ke ʻano o ka ʻoihana o ka mea kūʻai aku e hōʻike ʻia ma ka manaʻo a me ka ʻike ma ka ʻike.
ʻO ka inoa papahana : It Is In Your Genes, Ka inoa o nā mea hoʻolālā : Brand Bar Communications, Kāhea inoa o kāliʻi : Genecontact.
Ua lanakila kēia hoʻolālā maikaʻi loa i ka makana keleawe no ka hoʻolālā ma ka hoʻokūkū hoʻolālā no nā kiʻi kaha, nā kiʻi hoʻohālike a me ka hoʻokaʻaʻike ʻike maka. Pono nō ʻoe e nānā i ka waihona hana hoʻolālā o nā mea hoʻolālā i lanakila i ka makana keleawe e ʻike ai i nā hana hoʻolālā kiʻi, kiʻi hōʻike, a me ke kamaʻilio ʻikena hou, hana hou, kumu hou, a me ka noʻeau.